Direct Response Technologies, based out of Pittsburgh, Pennsylvania, has been powering the global online marketing industry since 1994. In 2006, our proven expertise as the leading provider of affiliate marketing and tracking software was further enhanced—as we proudly became a business unit of Digital River, Inc. Today, the world´s leading merchants, advertising networks and ad agencies depend on our robust performance-driven solutions and proven expertise to help them build, manage, optimize and grow their global e-commerce business.
Direct Response Technologies´ flagship solution DirectTrack® continues to set the bar as the premier affiliate marketing and tracking software solution in the world—having served hundreds of billions of ads since its inception. Widely recognized as one of the most versatile, trusted and accurate tracking platforms within the industry, DirectTrack powers more top-tier affiliate programs and online ad networks than any other solution on the market. For more details about Direct Response Technologies, visit www.directresponse.com
About Digital River, Inc.
Digital River, Inc. is a leading provider of global e-commerce solutions—building and managing online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Digital River´s multi-channel e-commerce solutions support both direct and indirect sales, and are designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation.
Digital River´s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S. as well as Brazil, China, England, Germany, Ireland, Japan, Luxembourg and Taiwan. For more details about Digital River, visit www.digitalriver.com
Digital River, Direct Response Technologies and DirectTrack are registered trademarks of Digital River, Inc.
DirectTrack Historical Highlights
| 1994- | Direct Response Technologies founded under the name Advertising Concepts, Inc. |
| 1997- | DirectTrack created to power DirectLeads—also part of the Direct Response Technologies family, and the longest running CPA network within the industry. |
| 2002- | Company migrates from a media services company to a technology solutions provider—selling DirectTrack to merchants, agencies and affiliates looking to either run their own affiliate program or start a network. |
| 2004- | Industry exclusive ad-sharing and campaign distribution marketplace (CrossPublication™), launched—enabling DirectTrack clients to expose their campaigns to over 350 participating networks and 500,000 affiliates. |
| 2006- | Company acquired by global e-commerce solutions leader, Digital River, Inc. (NASDAQ: DRIV). |
| 2009- | DirectTrack releases its revolutionary version 8.0—which features hybrid tracking (cookie-based and multi-session, cookie-less), mobile ad delivery (SMS), enhanced API integration and more. Click here to learn more about DirectTrack version 8.0. |
